Promotions and advertising in Zirconio is offered by a number of advertising companies. Promotions are done for a specific period of time such as festivals; however advertising is for a long-term. Promotions help accelerate the sales, while advertising helps in building the brand. Promotions and advertising play a key role in convincing people to buy a particular product. They allow the company to communicate a message to a large audience at once. Most companies allocate a marketing budget for promotions and advertising. Some of the common forms of promotions and advertising are radio, television, event sponsorship, signage, newspaper ads and internet advertising.