Advertising gift articles in Ta Chen are used by several companies to promote their product, service and brand, among others. Gift articles bearing the company’s name or logo can greatly build the brand identity. They also keep the customers happy and increase brand awareness. Common gift articles that are used for advertising are bags, pens, mugs, backpacks, watches, key chains, key rings, ball, umbrellas and water bottles. There are several companies which offer gift articles with the company name, logo or tagline. Bulk orders can lower the cost of printing the name/logo of the company. However, business etiquette should be maintained while distributing these articles.