IT distributors in Metabo act as a common intermediary between customers and vendors. Before a product reaches the consumer several intermediaries are involved. These intermediaries are known as distribution channel or marketing channel. They are involved in the distribution of software or hardware. All procurement and payment between customers and vendors are handled by the distributor. In fact it’s usually the only way in which most vendors distribute their products. Vendors who are not able to build a channel program on their own take the service of distributors. Besides procurement and payment, some IT distributors take up a more proactive approach. They educate resellers about some new products by vendors.