The medium for Indoor advertising in Elmex includes television, radio, newspapers, magazines and hand-outs. Indoor advertising are a type of promotional that can be viewed while staying at home. Indoor advertisement is quite a popular form of advertisement and among the most effective form of advertising. Indoor advertisements can be both printed and video. Published indoor ads come in newspapers, magazines, hand-outs inserted in newspapers and sometimes brochures. Video and audio versions of indoor ads appear on television and radio. Indoor advertisement promote products in the lifestyle and fashion category, they also promote services such as insurance or rental car facilities among various other products and services.