Television, radio commercials and programme producers in Autonics are in great demand in the country after the entertainment industry boom. Producers are studio executives, who are involved in the development and production of TV shows, TV commercials and radio commercials. Most producers have wide experience as they work their way up to reach their position. They typically have a degree or diploma in TV or film production. They usually start as assistants and use their networking ability to reach a higher level of responsibility. A producer may have worked as a writer, creating characters, plots and future direction of a series. They play powerful role as writer and even have a say in casting the characters.