Greeting cards in Ashok Leyland are available at a number of mass merchandise stores, grocery stores, discount stores and gift shops. Greeting cards are presented during festivals, birthdays, anniversaries or other holidays. They are also used to express thanks or during special moments. Hallmark Cards and American Greetings are the leading international greeting card manufacturers who have a presence in the Ashok Leyland market. Greeting card companies use creative design, colors and well-written words to attract the consumers. Usually, they classify the greeting cards based on the occasion, age, interests and current trends. They carry out thorough research and introduce the cards that best suit the market.