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The WOW FACTOR BUILDING MATERIALS TRADING LLC foundation was laid in Dubai by its parent company ”MBBM GROUP” in 2002, as a vision of creativity & innovation, in performance oriented architectural & interior décor products, with it eventually being established in February 2014.

With the expertise & experience of Mr. Asgar Merchant & Mr. M N Khory they have guided the youthful exuberance that is symbolic to the WOW FACTOR with a perfect blend of engineering, marketing & passion to create the WOW FACTOR executed by Mr. Abbas Merchant.

The Group’s philosophy remains to embrace always the positive sides of competition & technological revolution in the respective industries, which has given the Group an easy access and vision towards globalization. Adapting to change and moving ahead with honesty, integrity & commitment to the customers remains the aim.

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